Unlike traditional bottled shampoo, you aren’t paying for a watered-down product. You aren’t paying for another bottle to end up in a landfill. You aren’t increasing carbon emissions by shipping heavy water-based formulations all over the country. What you have paid for, you glorious being, is a plant-derived, surfactant-free, gentle shampoo that is not watered down at all. Just a few swipes over wet hair and you can keep your locks clean with no fuss and less impact on the environment. Nice!